Protecting a firm from excessive exposure to reputational loss and thereby avoiding the circumstances that would require the board of directors and senior management to be replaced, in order to restore stakeholder confidence in the firm’s governance and strategic direction, is an essential component of a credible and mature risk management program. In order to accomplish this goal:
• The highest standards of corporate governance and transparency must be adopted by the board, senior management and throughout the firm.
• The firm must have effective controls to ensure client and market suitability, product appropriateness, environmental, social and ethical responsibility, and compliance with laws and regulation.
• Values and behaviors must be clearly articulated and observed by all employees and officers of the company, and a monitoring process must be established to ensure compliance.
• The firm must commit to delivering both technical and management skills training to create the culture required to meet the established values of the firm.
• Performance appraisals and associated incentives must be established to reward good behavior beyond the achievement of results, reinforce accountability, and create consequences for behavior that is inconsistent with the company’s values
Areas to be covered during this session:
• How reputation risk differs from other corporate risks
• The consequences of damage to reputation
• Damage limitation and recovering trust
• Metrics for measuring reputation risk
• Attributing responsibility for managing reputation risk
• Best practice in reporting
• Effective risk mitigation strategies